On May 22, ISET hosted Mamuka Khazaradze, Chairman of the Supervisory Board of TBC Bank, who talked about the story of his success in business, particularly the establishment of TBC (Tbilisi Business Center) Bank in Georgia.

He started his presentation by talking about his early years when, despite being young without enough experience in business or skills in diplomatic negotiations, he had a huge desire to develop his own business and to help his family financially. Mr. Khazaradze made his first real money selling cans of beer. At the time, this was a new product for post-Soviet countries and the demand was enormous. He managed to find some suppliers and made his first big deal by reselling cans of beer in St. Petersburg.

On March 12 ISET hosted a presentation by Jean Marc Stavroulakis, Country Finance Manager of Carrefour Georgia, and Petr Dlouhy, Merchandise Manager of the Fresh Division of Carrefour. The main points of the presentation were Carrefour’s market strategy to overcome existing socio-economic obstacles to the development effective value chains in the Georgian agricultural sector for 2014.

Carrefour, one of the largest French hypermarket chains and the second largest retailer in the world, started operating in Georgia in 2012. The major strategy of the company is to provide high quality products at lower prices that correspond to local demand. The best strategic suppliers in terms of quality, price and demand are considered to be the local producers of organic products.

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