ISET Economist Blog

A blog about economics in the South Caucasus.

One Small Step for a Man, Big Data for Mankind: Uses of Alternative Data Sources in Tourism Development

There are many mesmerizing buildings in Tbilisi, but do you know which one tourists favor the most? Or have you ever wondered what travelers’ favorite Georgian food or wine is? Thanks to modern tools and data-gathering methods, we now have actual proof that khachapuri is tourists’ all-time favorite Georgian dish. In 2018, the Georgian National Tourism Administration (GNTA), along with Communication Agency Windfor’s, launched a campaign called  “Emotions are Georgia” to determine what foreign tourists admire the most in our beautiful country and whic...
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