From January 14-16, ISET’s Pati Mamardashvili participated in the 11th conference of the Academy of Wine Business Research (AWBR), hosted by the Department of Business Management at the University of Stellenbosch, South Africa.

The regular conference of the AWBR brings together an international society of scholars working in wine sector research. It provides a great opportunity to network and learn about ongoing research activities related to wine economics and wine business management.

Natalia Velikova (from Texas Tech University) and Pati Mamardashvili presented a paper entitled “Selling Wine Downtown: Who is the Urban Winery Consumer?”, co-authored with Tim Dodd and Matthew Bauman (Texas Tech University).

On December 17, Salome Gelashvili, the Deputy Head of the APRC, presented a policy paper entitled “Challenges of Executing Technical Regulation of Dairy Products” to representatives of the dairy sector. The meeting was organized in the framework of the Supporting Food and Agriculture Business Support Organizations in DCFTA and SME Policy Implementation project.

The study was based on the analysis of statistical data of the dairy sector, as well as interviews with dairy producers, representatives of the National Food Agency, NGOs, business support organizations and experts, and online surveys targeted at the consumers of dairy products. The major challenges identified by the study included:

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